METHODOLOGY OF SURVEY-DESIGN
FOR INTER-CULTURAL SEXOLOGICAL INVESTIGATIONS
by Yuriy Zharkov
8. Methods of survey design
The general principles for survey design
are simple: three types of information can be included to
help draw conclusions about the respondent:
Objective, non-parametrized information
(gender, age, ethnic background, etc.)
Parametric statements which are not semantic groups
Semantic compositions (sexological categories) designed
within the methodological framework
In studying human behavior in intimate
areas, it is always necessary to take into account the dependence
of such behavior on social groups, and on the individual's
personality. It is also necessary to note that intimate
behavior is usually connected with, and dependent upon the
behavior of a partner [9 c. 74]. The creation of a particular
investigative "tool" always pre-supposes answer
to the following questions: on what basis the questionnaire
is designed, and in what manner, and with what aim the survey
will be carried out. So, before designing the questionnaire,
one should have a clear picture of who exactly will participate
in the survey. This can be achieved by direct face-to-face
communication. The question of methodology is answered in
the above discussion, and the question of aim is, naturally,
one for the investigators themselves.
As an illustration, we present below a
list of five parametric statements (1-5) and two (6-7) which
should be included in every "semantic composition."
Five is the ideal number of choices because it is the minimum
number that promises meaningful statistical results, and
if there too many choices, then the respondent may have
difficulty processing the general structure of the parameters,
and the system of "reverse anticipation" will
not be activated.
Semantic Composition:
1. People must not discuss sexuality.
2. A person should discuss sexuality only with a specialist.
3. There are some themes which be should freely discussed,
and others which can be left alone.
4. We should talk about anything, as long as the discussion
benefits people.
5. It's so important to talk about sex!
6. It is difficult for me to answer.
7. I do not wish to answer.
Positions 1, 2, and 3 correspond to the
personality structure "Parent" (the texts refer
to duty), 4 corresponds to "Adult," and 5 to "Child."
Position 6 is neutral and will be chosen if the respondent
does not have the particular quanta. Position 7 expresses
a negative attitude towards the survey process in general.
Authors can, of course, use their discretion
to set up questionnaires in whatever way they choose, to
reveal the structures "Parent," "Adult,"
and "Child."
9. Conclusion
In this way, on the basis of the theory
of functional systems, used to develop the ecological model
of sexuality, a model has been worked out to investigate
sexuality with the use of surveys. When designing a questionnaire,
it is necessary to define the factors you wish to analyze,
and to express them using semantic compositions. After that,
you can carry out the survey and subject the data to statistical
analysis. This method will greatly help the specialist in
his investigations.